📊 Top 5 Betting Features Users Actually Want (2025 Survey Insights)
The online betting industry in India is evolving fast — new platforms launch monthly, new games pop up weekly, and users expect more than just odds and payout buttons.
But what do real users actually care about in 2025?
We surveyed 2,000+ online bettors across India, including users of Radha Exchange, World777, 1Win, and other platforms. From casual IPL fans to serious bettors, here’s what they said about the features they crave most.
Let’s break down the Top 5 features users demand — with real insights and tips for platforms to improve.
📱 1. Instant Withdrawal & Deposit Options
🗣 “We want our money when we win — not tomorrow.”
Why It Matters:
- 83% of users said quick withdrawal is a top priority
- Trust is built when players can withdraw profits within minutes
- Delayed payouts often lead to negative reviews or users switching platforms
User-Preferred Options:
- UPI (Google Pay, PhonePe, Paytm)
- Instant Bank Transfer
- Crypto (USDT, Bitcoin) for advanced users
💡 Pro Tip for Platforms: Add a “Fast Pay” badge next to your withdrawal feature. Users want to see it.
🧠 2. Smart Bet Suggestions (AI-Powered)
🗣 “Sometimes I don’t know what to bet on — I just want suggestions that make sense.”
What Users Want:
- Bet suggestions based on live match conditions, pitch, and player form
- AI-recommended combo bets, like:
- “Rohit Sharma to score 50+ & MI to win”
- “Over 15 runs in last 2 overs”
Why It Works:
- Saves time
- Helps beginners bet more confidently
- Keeps users engaged during slow match moments
💡 Pro Tip: Add a “What Should I Bet On?” button that uses real-time match data + user history.
📲 3. Low-Data, Fast Mobile App Experience
🗣 “The app should run smoothly even on 3G — we’re not all on 5G yet.”
Insights:
- 70% of survey users live in Tier-2 or Tier-3 cities
- Many use low-cost phones with limited storage
- Laggy apps = lost bets, especially in live markets
Must-Have Features:
- Lite Mode
- Quick Bet placement
- Offline caching for basic stats
- Text-only live updates for slow internet
💡 Pro Tip for Platforms: Offer a Lite version of your main app under 10MB. It can dramatically boost downloads in rural regions.
🔐 4. Security Features That Actually Work
🗣 “I’m okay with KYC — but don’t let my ID be misused.”
What Users Want:
- Transparent and fast KYC process
- 2FA (Two-Factor Authentication) for account logins
- Notifications for unusual login attempts
- A clear “Security Score” showing account safety
Most-Valued Additions:
- OTP protection for withdrawals
- Fingerprint or Face ID login
- Auto-lock betting app after inactivity
💡 Pro Tip: Show users a “My Account is 92% Secure” bar — gamify account safety to increase trust.
🎮 5. Live Bet Boosts & Personal Bonuses
🗣 “I want personalized offers — not random 10% cashbacks.”
What’s Working:
- “Bet ₹100 on today’s match, get ₹30 bonus if your team wins”
- “Your betting streak is 4 — here’s a ₹50 risk-free bet for your 5th”
- Birthday bonuses, IPL team loyalty rewards, and custom streak incentives
🎯 Personalization is key. Don’t send the same push notification to 10,000 people.
💡 Pro Tip: Use betting history to craft custom push messages like:
“Hey Rahul, your average over/under bet wins are 72%. Try today’s Over 165.5 at 1.90 odds!”
🧾 Bonus Feature: In-App Tutorials for Beginners
🗣 “I don’t want to Google how to use odds — explain it right in the app.”
New users — especially from non-English backgrounds — find odds, combos, and prop bets confusing. In-app explainers in Hindi, Tamil, or Telugu help reduce bounce rate and build long-term retention.
💡 Use icons, swipeable tips, and explainer videos directly in bet screens.
📈 Final Insights: What Users Truly Want in 2025
| Feature | % of Users Who Ranked It Top 3 |
|---|---|
| Instant Withdrawals | 83% |
| AI Bet Suggestions | 76% |
| Lite App Performance | 69% |
| Account Security | 64% |
| Personalized Bonuses | 59% |
🔐 Final Thoughts: Listen to Bettors, Not Just Algorithms
It’s tempting for betting platforms to chase flashy features — but what users really want is simplicity, speed, and security.
If you offer:
- Instant, trusted payouts
- Personalized suggestions
- Lightweight apps that don’t lag
- Transparent security
- Smart, human-focused bonuses
…you’ll keep bettors happy — and loyal.
